Founding pricing

What it is

Founding pricing is a short-term early-adopter offer: the first 50 syndicates to take out a paid subscription pay 50% off the standard rate, and that discount is locked for 2 years from the date their paid subscription starts.

The offer is a recognition that early customers take a larger risk on a new product. It is deliberately limited in both headcount and time — it is expected to run down within about six months of launch, and every founding subscription ends its discount on its own two-year anniversary.

Who can use it

• Prospect — reads this to understand whether they qualify if they subscribe now.
• Owner — benefits when they take out a paid subscription while places remain.
• Admin — can see the founding badge on the subscription settings screen.

Where to find it

• Subscription settings: /syndicates/:syndicateId/settings/subscription. Founding syndicates see a Founding Member chip and a row showing the founding-pricing expiry date.

Fields / options

There is nothing to configure. Founding status is set on the syndicate when its paid subscription starts and cannot be edited by the owner. A superadmin can grant or revoke founding status administratively.

Behaviour rules

• “First 50” counts paid subscriptions, not signups. It is the first 50 syndicates to take out a paid subscription. Creating a free-tier syndicate does not use a founding place.
• 2-year lock runs from the subscription start date, not from launch. A syndicate that takes out a paid subscription on 1 May 2026 locks the founding rate until 1 May 2028.
• 50% off applies to the headline rate, monthly or annual. A founding syndicate with 1 asset pays £10+VAT/month or £100+VAT/year. A founding syndicate with 3 assets pays £30+VAT/month or £300+VAT/year.
• When the 2-year lock ends, the syndicate transitions to the standard pricing automatically. There is no repricing event to act on; the next billing period is charged at the standard rate.
• Changing asset quantity mid-lock keeps the 50% discount on the new quantity. The discount is a rate applied to the per-asset price, not a fixed amount.
• Switching between monthly and annual mid-lock also keeps the discount. The lock is on the rate, not on the billing period.
• Downgrading to free and coming back does not restore the lock. Founding is tied to the original paid subscription’s start date.
• The offer expires when either of two conditions is met: 50 founding subscriptions have been granted, or enough time has passed that the natural early-adopter window has closed. Whichever comes first.

Example numbers

Assets	Founding monthly	Founding annual
1	£10+VAT/month	£100+VAT/year
2	£20+VAT/month	£200+VAT/year
3	£30+VAT/month	£300+VAT/year
5	£50+VAT/month	£500+VAT/year

Compare with the standard pricing table.

See also

• Pricing — the standard rate this discount applies to
• Free-tier limits — the baseline that a founding subscription upgrades from
• Upgrade prompt — how an owner moves to paid (and lands on the founding price if a place is available)