Founding pricing

What it is

Founding pricing is a short-term early-adopter offer: the first 50 syndicates to take out a paid subscription pay 50% off the standard rate for 2 years from the date their paid subscription starts. When the two years are up, the subscription moves to the standard rate automatically.

The offer is a recognition that early customers take a larger risk on a new product. It is deliberately limited in both headcount and time: it is expected to run down within about six months of launch, and every founding subscription ends its discount on its own two-year anniversary.

Who can use it

Prospect: reads this to understand whether they qualify if they subscribe now.
Admin: benefits when they take out a paid subscription while places remain.
Admin: can see the founding badge on the Subscription screen.

Where to find it

Subscription: open the syndicate, go to the Admin tab, and tap Subscription. Founding syndicates see a Founding Member chip and a row showing the founding-pricing expiry date.

Fields / options

There is nothing to configure. Founding status is set on the syndicate when its paid subscription starts and cannot be edited by the syndicate’s admins. A superadmin can grant or revoke founding status administratively.

Behaviour rules

“First 50” counts paid subscriptions, not signups. It is the first 50 syndicates to take out a paid subscription. Creating a free-tier syndicate does not use a founding place.
The 2-year discount runs from the subscription start date, not from launch. A syndicate that takes out a paid subscription on 1 May 2026 keeps the founding rate until 1 May 2028, then moves to the standard rate.
50% off applies to the headline rate, monthly or annual. Prices include VAT: a founding syndicate with 1 asset pays £12/month or £120/year, and a founding syndicate with 3 assets pays £36/month or £360/year.
When the 2-year discount ends, the syndicate transitions to the standard pricing automatically. There is no repricing event to act on; the next billing period is charged at the standard rate.
Changing asset quantity mid-lock keeps the discount on the new quantity. The discount is a rate applied to the per-asset price, not a fixed amount.
Switching between monthly and annual mid-lock also keeps the discount. The lock is on the rate, not on the billing period.
The offer expires when either of two conditions is met, whichever comes first: 50 founding subscriptions have been granted, or enough time has passed that the natural early-adopter window has closed.

Example numbers

Prices shown inclusive of VAT. For the ex-VAT breakdown, see the standard pricing page.

Assets	Founding monthly	Founding annual
1	£12/month	£120/year
2	£24/month	£240/year
3	£36/month	£360/year
5	£60/month	£600/year

Compare with the standard pricing table.